As a marketing head, you’re a master of juggling priorities. You need to capture consumer attention in a crowded marketplace, drive sales volumes, and acquire new customers – all while keeping a watchful eye on the budget. This can feel like an impossible feat.

Forget about the race to the bottom with constant discounting. While price is important, it shouldn’t be the only factor driving customer behaviour. Discounts can become an unsustainable cycle, eroding profits while failing to truly differentiate your brand.

A promotional reward campaign can be a powerful differentiator, grabbing customer attention and boosting sales. However, traditional reward programs can be a double-edged sword. While they might seem enticing on the surface, the financial burden of guaranteeing a reward for every single purchase can be crippling, especially for lower-cost everyday products. Imagine offering a free gift with every bottle of laundry detergent – the cost quickly adds up, potentially outweighing the benefits of the promotion.

 This is where headline campaigns with De Risk International’s Reward Risk Coverage come in, offering a way to leverage the power of rewards without breaking the bank. Headline campaigns offer consumers the chance to win exciting, high-value prizes, incentivizing purchases and encouraging them to stock up, increasing basket size, all while creating excitement.

Our Headline Alchemy: Budget Security & High-Value Rewards

Traditionally, headline campaigns with high-value prizes lock up significant resources. You promise a “Win your share of €1 million in prizes,” but are on the hook for the full amount, even if some prizes go unclaimed.

De Risk International’s Reward Risk Coverage changes the game. Our Risk Provider leverages historical and market data to predict “natural breakage” – the percentage of unclaimed prizes. This allows them to price your coverage at a fraction of the total prize pool, offering a fixed upfront fee for your campaign.

High-Perception Rewards

With Reward Risk Coverage, you can offer a substantial prize pool without the full financial burden. This creates a perception of high value, incentivizing purchase and tipping the scale in your favour. Plus, the savings from Reward Risk Coverage free up budget for other vital marketing efforts or even upping the campaign’s headline value.

Unlocking the Full Power of Headline Campaigns: Value for Consumers and Brands

Our Reward Risk Coverage takes the pressure off, allowing you to focus on what you do best: crafting compelling marketing strategies. Here’s how headline campaigns, empowered by our risk mitigation, can elevate your marketing game:

Unleash Creative Freedom & Captivate Your Audience:

• Explore a wider range of high-impact rewards. De Risk International’s coverage allows you to dream big and design truly captivating campaigns that drive customer engagement.

Simplify Campaign Management & Maximize ROI:

• Free yourself and your team from the logistical burden of managing rewards. De Risk International handles the backend, allowing you to focus on crafting engaging campaign elements like powerful headlines, captivating visuals, and compelling calls to action that resonate with your audience.

Delight Customers & Secure Boardroom Buy-In:

• Delight customers with a unique, exciting promotion knowing that your bottom line is protected. Reward Risk Coverage allows you to offer truly enticing prizes, fostering positive brand association.
• Take it to the boardroom with confidence. Present a well-defined business case to financial officers, justifying the campaign with clear ROI potential and mitigated financial risk.

Headline campaigns are a powerful tool for the marketing maverick. By implementing this strategy, you can design captivating campaigns, boost customer participation, achieve your marketing goals, and all while keeping your finances in check. It’s time to stop juggling and start conquering.